Although it feels like the kids have only just gone back to school after summer, the autumn school holidays are nearly here! October’s unpredictable weather often leaves parents struggling for ideas of things to do during half term.
To avoid children spending a week indoors in front of the TV or their games console, parents will already be on the hunt for fun ways to keep them active and entertained. Rain or shine, you want people to forget the cinema, park, soft play, bowling or swimming and instead visit your trampoline park.
The holidays may seem a few weeks away but as a trampoline park owner you can start thinking now of how you can make the most of the increase in visitors over this period and get people jumping this half term.
Half term activities – organise something different to draw the crowds and even out busy periods. Having a range of fun sessions scheduled in advance can encourage visitors and put you ahead of your competition during the school holidays. Knowing when you are going to be busy helps you plan staffing, catering and availability, making sure you have happy customers and a smooth running trampoline park.
Packages: start selling tickets now for challenges, games or a disco with a set a price per head, which could include lunch or a party pack, offers extra value to customers and increases spend on a standard bounce session
Quieter periods: often early mornings and early evenings can be quieter times in trampoline parks, try scheduling in some sessions during these times. You could have a dedicated timeslot for younger children so they can bounce without the worry of bigger kids. Or you could offer sessions at less busy times at a reduced rate to make sure they are no longer quieter!
Avoid queues: prebooked activity sessions help you plan for busy periods, ensuring that you don’t have a long wait time or no availability, avoiding disgruntled customers or staffing issues
Halloween – plan fun, spooky activities now to benefit. The end of October means one thing – Halloween! Although the day itself is in term time for most schools this year it doesn’t mean trampoline parks have to miss out on the fangtastic fun.
Events: Halloween is a Wednesday this year, you could make the most of the Saturday and Sunday before with a weekend of Halloween themed fun! Events like a fancy dress Halloween disco, family fun days with games and prizes, or even put up a projector and screen to show spooky movies after bouncing with popcorn and child-friendly films (classics like Casper, Hocus Pocus and The Addams Family always go down a treat!)
Halloween trampoline safety socks: bouncers of all ages love our spooky Halloween socks! If you have ordered themed socks this year, encourage guests to share photos and videos on social media bouncing in their spooktacular socks! Did you know we do themed socks?
Fancy Dress: parents love to take photos their little witch, bat or superhero bouncing away on a trampoline – make sure you remind parents to think safety first fancy dress costumes though. To encourage people to get involved you could offer prizes for the best costumes or a discount for anyone dressed up.
Social media: ask customers to share their visit on social media – it’s a win win – they love sharing images of their #SquadGhouls (don’t forget to like, share or retweet) and you get free advertising for your trampoline park
Get staff involved: encourage your team to embrace the Halloween theme: devil horns, a witch’s hat or a cape would look great with our bespoke staff uniforms
Decorating: never underestimate a few well located cobwebs, and spooky music can go a long way to adding to the atmosphere. Also think about what special effects you could add with ghostly lighting and smoke machines
(Trick or) Treats: pumpkin spice, flavoured slime (slushies), and other spooky treats scream Halloween – have fun with it in your restaurant or café, after all who doesn’t love a toffee apple?!
Special offers – offering a deal is one of the best ways to ensure you are fully booked. School holidays can be an expensive time for parents, special offers will help them save and ensure you are busy throughout the break. Promote your special offers on your website, with flyers or on social media to spread the word.
Package deals: a special school holiday package with a deal for bouncing and food/drinks to help them keep costs down for parents whilst increasing the time and money they spend at your park
Competitions: and prizes are a great way to drive attendance and engagement. Free tickets, food/drinks or other exciting giveaways in return for guests to get involved. Tie it in with Halloween by running a fancy dress competition with prizes for the best dressed, asking for photos of bouncers in spooky Halloween trampoline socks or kids showing off their best scary pose on your trampoline
Retail offers: branded merchandise is always popular with kids, and gives you free advertising. Think about how best to visually showcase your products to make the most of the increased footfall and look at offering popular items in your gift shop with a special deal during the school holidays
Weekly pass: set a weekly, monthly or even annual reduced rate for unlimited bounce sessions
Refer a friend: make the most of your happy customers with an offer for them and a friend when they recommend your trampoline park
Buy one get one free: a free or half price session with one full price entry
Early birds: book before a certain date to get a discount
Family sessions: group ticket prices for family groups or cheaper times to attend with younger children
Discount codes: when they quote/enter online a special code ie HALFTERM2018 they can get a discount off entry
Social media – All of the above! Social media has fast become essential tool for trampoline parks worldwide. The way parents look for things to do during half term has changed, now they turn to social media to look for ways to keep the kids entertained whilst they are not at school.
What’s on: start promoting all the offers and exciting activities you have planned for the break now, as well as right across the half term itself. Encourage early bookings and make your trampoline park THE place to be in the school holidays. Adding eye catching images and videos can help your post stand out, and add a link to the booking page or contact details to make it as easy as possible for to book
Set up Facebook events: if you have an active audience on Facebook you could add the activities you have planned to Facebook as events. As people start accepting, your event will be shared amongst their followers and then their followers, and so on
Get connected: often local papers and bloggers will share ideas for things to do during half term, you could try approaching them to see if they will share details of your half term plans. Working with local advocates via social media can be just the ticket to drive sales at your park
Share the love: share photos/videos of the half term fun across your social media channels, not only will people love spotting themselves in your posts but it can also encourage attendees. Just make sure you have permission from parents/guardians and anyone in them
Spooky emojis: adding icons to your posts make them eye catching and fun. To help your posts stand out include a few emojis; there are so many Halloween related ones now: pumpkins, devil, vampire, ghost, skeleton, witch, fairy, zombie, cobweb, spider…the possibilities are endless
Our final tip is don’t forget to keep an eye on the forecast – wet weather may mean you need to be prepared to be very busy!